To List or Not to List...Question Answered!

Hi Everyone!  This is Kim Norton with Keller Williams Realty in Northwest Arkansas!  It's January 2nd and the Christmas tree is coming down (hopefully...), the company is almost gone and we are FINALLY getting through making up new ways to hide "leftovers" in a brand new dish.

Here is a summary of our Christmas Vacation:

• We need a better place in which to feature the Christmas Tree as it is blocking the flow of traffic!
• 9 People and 6 dogs is a lot of "paws"...I'm super glad we LOVE our family!  
• 1 more bathroom could make a HUGE difference!

So what about you?  You know, the holidays are a great time to test the "load limit" in your home.  Did your family congregate in a cramped Living Room?  Were people walking over each other as the holiday meals were being prepared?  How about cold showers and having to put a schedule together in order to regulate the hot water?  

Simply Put...It's time to buy a home in Northwest Arkansas that better suits our needs! 

Here are 4 reasons January is a great time to list your home in NWA:

• Low Inventory:  Historically, inventory in Benton and Washington County is lower at the first of the year giving your home more exposure & potential traffic!
• Exposure:  Did you know web searches for homes increases dramatically in Northwest Arkansas during colder months?  People are all home creating "Cramped Cabin Fever Syndrome!"  How do you treat CCFS?  Go online and look for a new home!
• Bottom Line:  Lower real estate inventory in NWA means homes can potentially fetch a higher purchase price!  Sell High and Buy Low!
• First Come First Served:  By getting a jump on all of the people who will list later in the Spring, your home will already have professional pics, marketing efforts in place and higher Search Engine Rankings (SEO) meaning that when people go to look...your home will be near the top!  

When choosing your Northwest Arkansas Realtor (seriously, I hope it is me! :)  ), it is important that he or she have a firm grasp on how Real Estate is bought/sold in 2014.  One word:  INTERNET.  The National Association of Realtors (NAR) reports that 96% of homes that are bought/sold in the United States are first found online.  They will make a first decision about your home before they ever drive by your home or get to the front door on a showing.  

Thankfully, my career path before Real Estate was Marketing (online and offline) and Client Services so I know exactly what needs to be done to get a home sold online!  

• Photos! Photos! Photos!:  Our Real Estate team understands how critical pristine professional pictures are in telling your home's story.  Low quality, under/over exposed, poorly staged pictures will GUARANTEE to get overlooked online.  People make a split second decision based on the 1st picture they see.  We use professional real estate photographers who are trained in how to stage and shoot a room on it's best side!  We even offer twilight pics and aerial shots to capture the full impact of your property.  
• Marketing to Realtor's First:  We don't wait for a Realtor to discover your property on the MLS.  We go to the Realtor!  
• Social Media:  Our team understands how to use Social Media to spread the word (like a flu!) about your home.  We also use blogs, online video, press releases and online classified advertising to create multiple platforms to view your property.
• Urgency:  When do people want to view your property?  Typically TODAY! NOW!  We treat every lead and every co-broker request to show the property as a FIRST PRIORITY!  You know it only takes one person to sell your home.  One showing.  I never want to miss an opportunity! TRUE STORY:  In fact, our team has been known to rush over to a listing and make beds/pick up in order to make sure a co-broker could show the home.  And guess what?  That one showing SOLD THE HOME!  
• Contract to Close:  Our Real Estate team has a strong client services background and understands the processes that need to be in place to insure a smooth ride to the closing table. We don't take no for an answer and work tirelessly to get each and every contract to the closing table on time.  

I would love to sit down with you and provide a FREE Competitive Market Analysis of your property. I will show you why people choose me and how my team will work to get your home SOLD.  

You can reach our offices at 479.640.9250 directly or please email me personally at kimnorton@kw.com. Feel free to visit my Keller Williams website at http://kimsellsnwahomes.com and sign up for searches in your area.  If you live ANYWHERE in Benton or Washington County, we would love to add you to our FAMILY OF SUPER SATISFIED CLIENTS. 

I can't wait to meet you and help you find your dream home!  

Welcome Home!  -- Kim